Catapult Scoops ‘Pawdacious’ Pet Food Brand

August 14th, 2018

Catapult Scoops ‘Pawdacious’ Pet Food Brand

We are absolutely thrilled to have scooped another exciting client in London, in the form of ‘pawdacious’ and fun new, London-based pet food brand, Scrumbles.

We see Scrumbles as a perfect fit for our creative and multi-award-winning approach to PR, as this dynamic brand is doing things differently in its sector, by creating a super-nutritious, yet affordable brand, and demonstrating a social conscience by donating 10% of its profits to pet charities.

As regular visitors will know, we take CSR very seriously here and are currently in the throes (pardon the pun) of promoting the charity fundraising event, the All England Open Stone Skimming Championships.

Scrumbles is also fully focused on having fun with your feline or Fido, recognising that long and happy pet lives require first-class nutritional fuel to be on-boarded. For this reason, it contains a probiotic to help tame tummy troubles and says ‘no’ to nasties, in the form of additives, colours, salt, sugar, pea protein, eggs, dairy, potatoes and lentils.

We also love the fact that it is a no-go area for gluten, is hypoallergenic and also packed to the brim with animal protein from chicken. Omega 3 and 6 are also included, to boost the pet’s brain and eye function and give it a glamorous coat, whilst glucosamine and chondroitin are the perfect support for healthy bones and joints, and brown rice and oats together assist digestion.

The brand is just perfect for PR promotion, having a wonderful story to tell. It was developed by its creators, Aneisha Soobroyen and husband Jack, who both worked in the pet industry and saw a gap for a values-driven company putting cats and dogs first. After concerns about their pets’ smelly poo, they decided the blame did not lie with feline furry Boo, or playful pooch, Smudge, but with their food. And thus, a compelling brand was born.

Catapult PR will be telling their story in a variety of fun and fabulous ways, using our experience of promoting human nutrition brands, as well as our pet PR know-how.

Our managing director, Jane Hunt, says: “We just love everything about the Scrumbles brand, from its fun nature, to its focus on providing pets with the best start, middle and end in life and its emphasis on corporate social responsibility. We are delighted to have been chosen by Scrumbles and can’t wait to create traditional editorial, plus lots of social and influencer noise for the brand.”

More information can be found at and at The brand is seeking more stockists and any pet retailers interested in working with the brand can complete an online form at the Scrumbles website.

Catapult has some other new business prospects in the offing that could sit perfectly beside this brilliant brand, so watch this space!