I am delighted to report that I shall be continuing my involvement with PR students on university courses not just at Southampton Solent, where I am now a Visiting Fellow, but also at other establishments too. The first of…
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Catapult PR will be launching a new PR service for publishers abroad and at home when it heads to the Bologna Children’s Book Fair. Catapult will be displaying its wares in the form of its three Gianna Della Luna…
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Catapult PR will be starting the early New Year with a very exciting campaign for a financial services client, which will focus on aspirations and the factors that can stand in the way of those – whether that’s ‘the rut’,…
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Catapult PR is heading to the 2014 Bologna Children’s Book Fair (March 24-28) and will be treating publishers, film agents, literary agents, journalists and other trade visitors to not just what could potentially be their first sighting of the magical…
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When you devise a marketing strategy, there’s always some element of risk and gut-feel in it and that’s just as true of the marketing strategies that you devise for your own business, as well as those of clients. Today, I…
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It started today – the ‘it’ being tourism planning for the 2014 season, discussing events likely to be in the calendar for two sister attractions and also big ‘happenings’ to promote. The latter was a remarkable bit of the discussion…
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Are you a cookery school wondering how to capture those column inches in national food sections in dailies, Sundays and magazines? Do you stage great cookery courses, but have no idea how to market them through the media? If so,…
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Should you ever offer your product or service for free? This is the question that I’m often asked and, to be honest, the answer isn’t clear cut. As the Italians would say: ‘dipende’. For instance, I offer my PR…
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Water, water everywhere and not a drop to drink. That’s what’s on the cards for Catapult as we head into May, with a big focus on water bottles, watersports, lakes and even potentially an iceberg! Catapult shall be focusing…
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I’ve been working on a lot of copywriting today. Copywriting is something that sometimes gets overlooked in the greater scheme of what goes on here. In the course of one day, however, I’ve written copy for a client’s website,…
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