Our public relations support for hospitality sector brands often entails finding different angles and coming up with unique ideas that help differentiate hotels, B&Bs, restaurants, pubs, cafes and bistros. This is a vital part of hospitality PR, as investment in facilities or refurbishments that will offer ‘news’ is naturally infrequent and many hospitality providers will offer exactly the same facilities as their competitors.
Having worked at the customer interface in pubs and hotels, we understand the challenges in this sector and also appreciate that TripAdvisor reviews alone are not enough to build your brand and generate bookings. For this reason, we are the agency that has created PR stunts such as Britain’s First Beach Butler and sent a 21st century version of the 1970s Milk Tray Man down to London, to woo travel journalists with handmade chocolates … and all because the lady loves a farm stay.
Our public relations campaigns have made our clients the ‘most talked about’ in their area and generated national headlines. With our CIM specialist Diploma in Tourism Marketing, we have also been able to help clients focus on areas of their business such as servicescape and CRM, whilst our catering sector work also enables us to offer advice on food trends and themes that can be entwined within PR activity and campaigns.
If you realise that your hospitality business needs differentiation, better positioning and an escape from discounting, please call +44 (0) 1253 891114 to find out how PR could help.