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December 27, 2009
:: Tweak, Tinker & Get Creative WIth Your PR! :
Businesses wanting to generate great PR should think about tinkering with product development, as well as promoting what they already have in a creative and innovative way.

Catapult PR is offering this advice to the type of business that can use product development as a PR weapon in 2010. Examples of businesses that could apply this NPD meets PR approach to their marketing are those in the tourism and travel industry, those in fashion and retail and also those in leisure and motoring.

“New product development for PR usage can be as simple as repackaging or re-naming something that is already in place”, says Catapult PR’s Jane Hunt. “ National journalists in sectors like travel and fashion want something quirky, different and personality-filled. Providing this blend within a product can give businesses a leading PR edge.”

Whilst financial services is a sector in which legal restraints and compliance can affect the scope available to PR programmes, Catapult PR’s track record in this field shows that highly creative financial PR campaigns can make journalists at the highest level sit up and take notice.

With many financial services PR campaigns under its belt, and many PR awards acquired for financial services campaigns, Catapult PR has demonstrated that financial services PR does not have to be dull. Being different really does pay off.

“Financial services providers tend to overlook the amount of human interest that their products generate. Tapping into this as a source of PR material and then adding in some blue sky thinking really can make PR a dynamic weapon within financial services marketing”, says Jane Hunt.

Put “More NPD” on your New Year’s resolution list for 2010 and hire a PR consultancy that can help you maximise the benefits that can emanate from it. Tinkering, tweaking and putting thought into your PR really can lead to a competitive advantage for many types of organisation.
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