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Are you a UK advisory business, professional services firm or practice that is marketing to ‘clients’ rather than ‘customers’? If so, this bite-sized episode is for you, whether you are a solicitor, accountant, insurance broker, architect, vet or any other type of business.
How do people choose a solicitor or accountant? This is something our PR and content agency urges legal and accountancy firms to focus on, having commissioned independent research to highlight the marketing tactics on which solicitors and accountants need to concentrate.
“Does my business need PR?” That’s a question you may have asked yourself previously. In the past, you may have thought PR wasn’t for you and your business’s marketing. After all, everyone’s on social media, aren’t they? Isn’t PR all a bit traditional?
