Catapult PR is a PR consultancy that prides itself on creating vibrant campaigns for vibrant brands and businesses. We are all about fusing extraordinary ideas with on-point strategy, to create brilliant PR concepts, campaigns and pieces of collateral. Our clients stand out from the crowd and are seen to do so.
Our head office is in Lancashire, but we are a magnet for PR-seeking clients across the UK, not to mention overseas, who are attracted by our expertise, reputation and results, not our geographical location.
We truly believe that if you put out dull PR, you get back dull results. That doesn’t mean you can’t keep wearing your grey suit, if you’re a corporate, but do be prepared to make room for your press coverage, as it will probably be beyond what you’ve generated previously, if you jump on board with our ideas.
We also believe that PR is best handled by a passionate specialist, rather than a generalist. Our brows also become a little furrowed when people say that all a PR campaign needs is journalist-friendly copy. Of course we deliver that, but our copy’s popped into the box with a sparkle and unique edge that makes people sit up and take notice. It’s not the ‘norm’ and definitely not ‘beige’. It wins awards.
If we analyse our clients, they are dynamic consumer brands, ambitious entrepreneurs, or go-ahead B2B businesses. We craft a bespoke campaign for each one (nothing is off-the-shelf here) and become a valuable extension of their own internal teams, no matter how big or small they may be. We inject life into their PR and stop them being ‘hidden gems’, whether they are in the tourism, catering, food and drink, insurance, financial services, sport, pet or retail sectors. Don’t worry, we work in many others besides!
This is PR with personality, passion and poise. It’s about positioning and persuasion. It’s about incredible results. It’s about doing things differently and smashing objectives, rather than attaining them.
Are you ready for some of that? Call 01253 891114 or email email@example.com
February 10th, 2017
Today, we are absolutely elated to receive two award nominations for our client, Langley Castle, in the PRmoment.com Awards 2017. We’re shortlisted in both the ‘Media Relations Campaign of the Year’ and ‘Community Engagement Campaign of the Year’ categories. If […]
January 14th, 2017
The creators of the concept of ‘Northumberland Day’ – a day entering the calendar for the first time on May 28 2017 – are organising a series of workshops, to help individuals, networks, businesses and community groups devise action plans […]
I founded Catapult PR in 1998, because I wanted to break the mould of PR agencies in Lancashire and in England's northwest. The other agencies were almost exclusively headed up by men. No consultancy outside of Manchester had ever been Northwest PR Consultancy of the Year. I wanted to change all that. By November 2000, I had. Catapult became NW PR Consultancy of the Year, having been runner-up in 1999. That feat has never been matched.
Since then, I have made Catapult 'NW Small PR Team of the Year' since and personally became the 'Best Freelance PR Practitioner' in Britain, in 2012's national CIPR Awards, proudly receiving my award from Olympian, Colin Jackson.
All of this is a far cry from my first PR job - International PR Executive for freight-forward, MSAS, in Bracknell. I then spent five years in the Utilities, handling PR for Bristol-based South Western Electricity Board and British Gas South Western, before being seconded to British Gas HQ, in London. There, I promoted major catering events, including Chef of the Year, Catering Student of the Year and School Cook of the Year, and some amazing sponsorships, such as Wildlife Photographer of the Year. I tried to chaperone excitable celebrity chefs at exhibitions and proudly created the Commercial Gas Centre's first-ever catering newsletter.
When I had my son, I moved back north and became PR Manager for Swinton Insurance. From there, I was headhunted to handle the launch of a brand new motor insurer - Privilege Insurance. I created an award-winning campaign, working with all my PR contacts from my Swinton days. I then moved to another agency, to create another stunning financial services PR campaign for a leading bank. That's when I decided that spending four hours or more, commuting to work each day, was far too much. That's when I decided to create a dynamic, passionate PR consultancy that reflected my hunger to create some of the best public and media relations campaigns in the country.
We've never been a typical northwest PR agency, which is probably why we've always had PR clients across Britain. We now have them overseas too. Good PR can cross international boundaries.
Every year, I develop new goals and push myself and Catapult further. When studying for my MA in History at New Hall, Cambridge, I found an amazing supervisor, who I then joined for a year's PhD research at Trinity College, Cambridge. He taught me the power of being different, memorable, bold and brave. Those thoughts have stayed with me throughout my career. That's what drives Catapult. That's why we constantly surprise and delight our clients.
June 5th, 2015
This campaign began life as a PR campaign for Yorkshire Building Society’s Children’s Treasure Bond – a financial bond that grows in value, with the child. Some exciting initiatives generated national headlines, even before we devised a spin-off campaign while […]