We’ve been promoting catering equipment to the hospitality and leisure trades for decades through PR activity. From combi-ovens and fryers, to rotisseries, salamanders and teppanyaki griddles, we’ve launched new models, highlighted ranges’ benefits, promoted open days, generated catering sector profile and created numerous blog posts and content.
We always love to talk to catering equipment manufacturers about their ranges and see where we can add value to their visibility. If you want to do that right now, why don’t you book an informal discovery session, so we can chat about what it is you want to achieve with your catering equipment marketing? https://CatapultPR.as.me/discovery
Why do catering equipment manufacturers need visibility?
In an age of AI search, visibility is hugely important for catering equipment manufacturers. However, we recognise that many catering equipment manufacturers and catering equipment distribution companies and suppliers have lagged behind with their content and that hits visibility.
Why is that important? Well, many catering equipment manufacturers and catering equipment distributors will have relied on traditional SEO tactics to generate website clicks. But AI search wants to garner information from a variety of sources – from PR articles that have appeared in the media, from content articles that demonstrate experience, expertise, authority and trust, and from case studies too.
If you don’t have any of this collateral, you need that discovery session with us fast – https://CatapultPR.as.me/discovery
How Catapult PR assists catering equipment manufacturers and distributors
All of the tactics we use within our suite of marketing tools – which go way beyond traditional PR – have helped buyers to find catering equipment suppliers who can fit out their kitchens. All work has been for catering sector companies, who have understood how to pull sales in and not just rely on outbound calls.
Having that ability to pull in customers, into a catering equipment sales funnel, is vital. AI search is changing how that sales funnel works, but the skills that Catapult PR has are more relevant than ever.
We have great contacts within the catering sector media and regularly also turn our hand to advertorial writing, to help clients maximise the most of their advertising-funded space. We recognise that catering titles need some advertising spend for their survival, so try to work with clients to provide this, even though straight advertising is not our bag and we focus on earning exposure, not paying for it.
Catering sector outreach
Staying in touch with customers is also imperative for a catering equipment manufacturer or distributor. Engaging with your network is a way to stay top-of-mind and be on hand when your potential customer needs you. We have decades of experience in writing catering sector newsletters and e-shots and can help craft the words that will help you directly communicate messages to your customers.
Catering manufacturers in Italy and other European countries
If you are an overseas manufacturer of catering equipment for whom the UK market is important, you could join the ranks of our European customers. With Italian language skills, we are particularly well-placed to assist Italian manufacturers of catering equipment. We have, after all, promoted an Italian cookery school in Bologna, as well as a UK cookery school! We do understand what the end user wants and, with decades of experience in promoting wood-fired, gas and electric pizza ovens, understand Italian-manufactured catering equipment products.
A broad experience
We earned our stripes in catering equipment promotion with both British Gas – at a regional and national level – and a regional electricity supply company. We drove catering equipment in both roles, pro-actively and with a passion for this sort of product. That passion has never died, as you will discover, if you book a discovery session and take just 30 minutes exploring our love of this sector.
Alternatively, call us on 0333 2424062 to grill us on our credentials!
