January 13th, 2013
Football Frolics
Fantasy moments created by football and footballers – is there anything quite like it? The thrill of it being a game of two halves, with ups and downs, trials and tribulations and the sheer pleasure that arises when you pull that shirt on and achieve your goals, as balls hit the back of the net.
Football sponsorships are full of this kind of excitement – or can be, if a sponsor embraces the spirit of the game and maximises the huge potential of their sponsorship.
Here’s a magical moment from the world of football sponsorship – the day we distributed Everton blue noses to the crowd in advance of the derby match v Liverpool – I even plonked one on Andy Gray’s nose and told him that he had to wear it for the rest of the afternoon, which he did and look how much the guys in the press box enjoyed wearing them!
There was much more to it all than this, as there was on many other occasions including the day the Britannia Stadium was launched, but if you want to know more, you’ll have to buy the book … coming soon …
But, as I say, it’s a game of two halves and amid the ecstasy of finding this photo in the archives, I experienced the agony and found this picture of Gary Speed at his signing for
Football Frolics
Fantasy moments created by football and footballers – is there anything quite like it? The thrill of it being a game of two halves, with ups and downs, trials and tribulations and the sheer pleasure that arises when you achieve your goals and balls hit the back of the net.
Football sponsorships are full of this kind of excitement – or can be, if a sponsor embraces the spirit of the game and maximises the huge potential of their sponsorship.
Here’s a magical moment from the world of football sponsorship – the day we distributed Everton blue noses to the crowd in advance of the derby match v Liverpool – I even plonked one on Andy Gray’s nose and told him that he had to wear it for the rest of the afternoon, which he did and look how much the guys in the press box enjoyed wearing them!
There was much more to it all than this, as there was on many other occasions including the day the Britannia Stadium was launched, but if you want to know more, you’ll have to buy the book … coming soon …
But, as I say, it’s a game of two halves and amid the ecstasy of finding these photo in the archives, I experienced the agony and found a picture of Gary Speed at his signing for Everton. What a wonderful guy he was. What sadness. I will treasure your signed shirt forever Gary.
Blue noses in the Everton press box.
- More blue Danka noses!
- Gary Speed’s signing at Everton FC
