May 2nd, 2025
Historic House to be Catapulted With Free Heritage PR Support
As we have recently won our 15th award for heritage PR campaigns conducted for historic houses, and now picked up a further two shortlistings, we are now looking to create ‘big hitting’ impacts for a similar tourism and heritage business, free of charge. Why? Because we’ve also realised that we are celebrating 25 years of winning awards for heritage PR campaigns for historic houses and gardens, having won our first two in the year 2000!
So Catapult PR is now looking for the heritage and historic houses ‘next big story’ and is ready to help create it, with the free support it is ready to offer.
Judges’ comments about heritage PR campaign
We were absolutely delighted by the judges’ comments that accompanied our recent win in the PR Moment Awards 2025, which has spurred us on in our mission to help another heritage sector business.
The judges of the Culture, Media, Sport and Travel Communications Campaign of the Year category said of our work, “This campaign highlights what can be done with a small budget, massive creativity and determination to meet client objectives. Up there with the big hitters.” One of those big hitters, in the same category, was theme park, Alton Towers.
Free heritage PR and marketing support
To achieve our goal, we are offering four months of free marketing support to a historic house, or house and garden, or heritage visitor attraction of another kind, that wishes to boost its marketing. This will be our powerful PR for SEO Plus service, which leverages PR and content in a high-impact manner, for business benefit.
The support will allow the winning business to gain an insight into tactics they may not have used previously and see how these can deliver business benefits.
Tourism PR and heritage PR specialists
As we count tourism PR and heritage PR as one of our specialisms, we wish to create a case study that demonstrates the value of our PR for SEO Plus service in these sectors. This will set the winner on a path that will grow its profile and visitor numbers, with a strong four-month kick-start to this process and lots of advice, guidance and mentoring, so all can then be continued by the venue.
The support will demonstrate that historic houses and gardens and other heritage visitor attractions should be doing far more than focusing solely on social media, which often fritters away time and resource, for relatively little impact when not used as part of a holistic strategy.
How to apply for our heritage marketing support
To be considered for the prize, suitable heritage attractions or historic houses and gardens, just need to send us an email suggesting why they would welcome marketing support in the 2025 season and why they think their attraction/venue would be a deserving winner.
Within their submission, they should detail their current marketing strategies and provide their website address, along with the contact details of the person applying for the support prize.
Closing date for historic homes and gardens and heritage visitor attractions
The closing date for applications is 5pm on May 21, after which all will be reviewed and a winner chosen. The free marketing support will be available from mid-May to mid-September, or from June to October 1.
To be considered for this prize, applicants should email all of the required details to jane@catapultpr.co.uk Applicants can be based anywhere in the UK and can be a historic house and garden, formal garden alone, or a heritage visitor attraction, such as, for instance, a heritage railway.
Our heritage PR and marketing motivation
Jane Hunt says: “We have never offered anything like this to the heritage sector and we are sure it will help catapult the winner forwards with their marketing, building their profile amongst prospective visitors. We wish to create a great case study, so we can inspire other heritage venues to think differently about their marketing. The temptation for heritage attractions is all too often to just jump on social media because they think it is the thing to do, even though our independently commissioned consumer research shows that consumers do not use social media as a reference tool, when planning a heritage visit.
“We want to demonstrate that are far more powerful marketing tactics to be using and wish to set another historic house and garden or heritage attraction along that more fruitful marketing path.”
