April 19th, 2025
‘PR for SEO Plus’ and Why Businesses, Brokerages & Attractions Need It
PR for SEO. What’s that? Well, are you deploying the hugely powerful combination of PR, blogging and online content, and social media as a holy triumvirate of marketing tactics? If not, why not?
And if you are paying heaps of money to advertise on search engines or social media, why? Why aren’t you leveraging online content on your own website, for organic web traffic benefits? Are you underestimating the benefits of an online blog/news area?
Proof of the success of the three combined tactics – what we call our PR for SEO Plus service – has been demonstrated by Catapult PR. We’ve done that for ourselves, creating our own inbound marketing magnet, as our latest video from Jane Hunt highlights.
A video offering insight into our PR for SEO Plus service
In this video, Catapult PR’s managing director quickly explains the principle behind our PR for SEO Plus service. She explains how PR for SEO is absolutely key for anyone who wants to be found online. The Plus part is the tantalising extra.
It was a case of physician heal thyself when Catapult PR embarked on this strategy for its own advantage. With most of our time devoted to client campaigns, rather than our own marketing, we had not pushed this PR for SEO Plus strategy nearly as far as we needed to.
PR for SEO Plus in action
In the past six months, that has changed. We are working diligently, though by no means around the clock, to prove the power of online content, in particular. And that’s mainly online content on the asset that we own – our own website – not channels we don’t own, i.e social media.
From there, we have bolted on the other compelling elements that are needed, if you want to rise up the rankings and have online search visibility. And we’ve developed a mantra – something pretty key to the whole strategy.
Our CPD commitment to digital marketing
There are skills to all of this and we’re continually developing them. If there’s one thing to note about Catapult PR, it’s that we’re always investing in continuous professional development (CPD). We put a lot of effort into tuning into the latest webinars on digital marketing topics. This enables us to pick up hints, tips, expert advice and more, from wherever it is available. We are ‘sponges’ when it comes to learning.
That’s why, despite having been founded in a time when the Internet didn’t exist, and having been around for 27 years in which marketing evolution has been profound, we are still found leading the pack at award ceremonies. We continue to rack up fantastic results for clients, because we have stayed current. We would have gone to the wall, like so many other agencies that we’ve seen come and go, if we had not continually evolved like a chameleon.
So our strategies are continually based on the latest expert thinking and they work – as we have proved. Jane Hunt takes you through the sort of results we’ve seen in the video, also explaining how we can do the same for any other brand.
The need to keep online blog and news areas constantly and correctly refreshed
There’s a good reason for stressing the need for businesses to shake up their thinking when it comes to marketing. It is incredible how few businesses understand the importance of their website and online news area. Even if they are commissioning PR, they fail to recognise that the most holistic marketing they could access would offer a combination of online content and PR, with some social media bolted on.
Even when businesses, insurance brokerages, or visitor and heritage attractions, to name but a few, do have an online news area, it is depressing to see how little cultivation of their online content takes place. Many either just pay lip service to it and upload a couple of paragraphs per post, thinking that will do the job. Some do not upload anything at all for months on end. Often, there is no strategy or plan behind what is being posted.
PR for SEO Plus and an all-important mantra
Our strategy, on the other hand, dynamically encompasses external PR, online content and social media. It leverages the synergies between these, to deliver results. It’s not an overnight fix but it is a strategy that will pay off in a big way, if you can be a little patient. It also needs that magic sprinkling of our mantra behind it.
What we would also say is that we think this through at a very deep level. We don’t just shove anything up online. The aim is to ‘think’ brand-building or thought leadership at every opportunity That delivers even more value, because we don’t just build awareness but trust – trust with the search engines. We do the same with the ultimate target customer.
PR expertise – the crucial element in online content-driven strategies
We believe this is so successful when placed in our hands, because it leverages the core skills of a PR expert and PR specialist, first and foremost. It is not just something a copywriter puts together – and there is a big skills advantage there. As we have so much PR expertise, plus years of copywriting know-how as an in-house publications editor, we can deliver the best of both worlds. Did you know we have an industrial editors’ award for our copy? Do you appreciate that we don’t just have a heap of PR awards but awards that reward our clever use of content too?
Our very many award-winning campaigns are seldom built on PR alone. Even before digital marketing came along, we were thinking beyond pure PR in our insurance PR, tourism and travel PR, professional services PR, pet and veterinary trade PR and retail PR campaign strategies.
Having such huge belief in the power of this ‘PR for SEO Plus’ strategy, we set out to show how it works, using ourselves as a guinea pig. We’ve demonstrated the value of our approach with dramatic and undeniable effect. So do watch the video, get inspired and then get in touch with us to talk about our PR for SEO Plus services. Just email jane@catapultpr.co.uk to find out how we can deliver its compelling advantages for your insurance business, brokerage, visitor attraction, destination, vets surgery or professional services firm.
