May 28th, 2025

Tourism PR and Heritage PR Campaigns That Get Results

How do you generate great PR results for a UK visitor attraction or destination? How do you make headlines for a heritage visitor attraction or stately home and garden. With so much travel media space given to overseas travel experiences, how do you achieve a share of voice in travel press. Furthermore, how do you extend that media relations work into digital PR, social media and online content.

Catapult PR, with its specialist tourism PR and heritage PR team has the answers to these questions and has again received third party endorsement, from independent judges, for its work.

On-point tourism PR gets third-party endorsement

On-point tourism PR and a fantastic coverage book of results have led to Catapult PR receiving two further award shortlistings. Two PRCA DARE Award nominations have been received for the strategy and PR implementation that was delivered through a results-focused media relations campaign, operated in harness with compelling online content creation.

Furthermore the campaign’s marketing mix featured dynamic outreach engagement initiatives. All of this impressed the awards’ judges in two categories. This means Catapult PR is a contender for both the Low Budget Campaign Award, which it won at PRCA DARE in 2024, and also the Integrated Campaign of the Year Award.

Tourism PR initiatives plus enticing content

The really gratifying thing is that the body of work that has been rated so highly really reflects the impact and effectiveness of Catapult PR’s PR for SEO Plus service. This delivers the precise mix of marketing strategies that many businesses overlook and ignore at their peril. This is often true in the tourism PR sector, where too much emphasis is often placed on two strategies – social media and publicity leaflets.

Both of these typically deliver little footfall. This has been highlighted by Catapult PR’s investment in its own independently commissioned research survey into consumer behaviour with regard to heritage visitor attraction visits. This highlighted that neither social media nor tourism leaflets are used by those who are contemplating a visit to a heritage visitor attraction or stately home or garden.

Heritage PR: a house and garden in the spotlight

Heritage PR is at the heart of the campaigns nominated for these two top PR awards and this is an area on which Catapult PR has been very much focused in May 2025. It has offered four months of free PR for SEO Plus account support to a heritage visitor attraction or business. Catapult PR has been tremendously assisted by Marketing Lancashire, of which it is a supplier partner, with the organisation recognising what this free marketing support could mean for one of its members. Marketing Lancashire has been fantastic at promoting the offer in its newsletter and on its social media channels.

Catapult PR is now on the verge of announcing its heritage PR winner and taking the first steps to assist that winner with their marketing campaign.

How to generate tourism PR and heritage PR results

Managing director, Jane Hunt, says, “We have worked tirelessly to prove that a UK visitor attraction, with a very modest budget, can grab the media headlines and really engage with the desired target audiences. We have also shown how effective it is to conduct heritage marketing, and tourism promotion, through a PR campaign that has other elements bolted on to it. With PR as the driving force, the material available for use down all other channels really zings, making the holistic approach one that really drives phenomenal results.

“When you examine the return on investment, in terms of the value of the results achieved versus the initial spend on the campaign, it makes marketing sense to consider this approach.

“However, the key thing to remember is that this campaign was infused with engaging ideas – the type of brilliance associated with Catapult PR and what has been described as its “quirky” way of thinking. When this creativity is joined up with strategy and the right mix of tactics, nothing can really touch it, in terms of effectiveness and achievement of objectives.”

Award-winning tourism and heritage PR campaigns

The PRCA Dare Awards will take place in late June. At that point, Catapult will learn whether it is adding to its significant haul of awards and, in particular, those won for heritage PR campaigns. These have been numerous over the past four years in particular, but which have been won over the past 25 years!

Regardless of whether our tourism PR and heritage PR campaign wins the PRCA Dare Awards for which it is shortlisted or not, we know that its impacts have been profound. If you want that same dynamism and results focus in the marketing of your heritage visitor attraction, please email jane@catapultpr.co.uk