July 21st, 2025
Tourism PR Expertise Commended by PRCA DARE Awards
The tourism PR expertise of Catapult Public Relations has been rewarded with a second award of 2025 – a Highly Commended in the PRCA DARE Awards 2025.
Catapult PR achieved its 69th PR and marketing award in the category of Integrated Campaign of the Year. This was for a travel PR, online content and marketing campaign that the Lancashire-based PR agency, which also has a PR agency address at Warwick Bridge, in Carlisle, Cumbria, would very much class as tourism PR.
The agency sees a clear difference between travel PR, which can be global in dimension and appeals to the traveller wishing to pack a suitcase to head overseas, and tourism PR, which requires a different PR skill set. Catapult PR’s tourism PR expertise often sets it apart for those tourism businesses based in the UK.
How we deployed our tourism PR expertise
That tourism PR skill set has been deployed, to award-winning effect yet again, for a heritage visitor attraction. Once again also, Catapult PR has taken a Cumbrian tourism client to the very apex of the marketing results world, thanks to its carefully crafted PR and content campaign.
This is a very English attraction, as well as Cumbrian, and the campaign has required tapping into a target segment of garden visitors and enthusiasts, as well as a higher age group demographic, on many occasions.
Despite this, the innovative and ideas-filled campaign constructed by the tourism PR specialists has broadened the appeal of the house and garden, to attract the curious, exploring families and experience seekers. It has also locked in elements that have huge appeal for overseas visitors wishing to visit Britain and cherry-pick the best experiences.
Results generated by our tourism PR and content campaign
With a very modest budget, the results of the PR and content campaign for 2024 were extraordinary, leaving Catapult PR to deliver results that offered a jaw-dropping return on investment. A huge swathe of coverage appeared on national and regional TV channels, bringing the gardens to the attention of millions of potential visitors.
Such heights and degrees of marketing success are nothing new for Catapult PR, which regularly scores PR and marketing award wins when competing against campaigns with eye-watering budgets and resources. In Catapult PR’s case, it is the winning formula of passion, ideas and years of expertise that is so compelling.
Niche tourism PR expertise
The fact the campaign was conducted in the heritage sector is also significant. Catapult PR has years of tourism PR expertise specifically in the niche of cultural and heritage PR and marketing. This expertise spans the marketing of stately homes and gardens, museums, historic experiences, history tours and the promotion of heritage and literary houses. It also includes years of promotion of heritage railways and heritage steamboats.
Such is Catapult PR’s tourism PR expertise in this niche that it has also commissioned its own consumer research surveys within the sector. This has formed the basis of downloadable assets from which heritage visitor attractions can benefit. Knowing how consumers feel about heritage attractions can be a hard-to-achieve goal for those on limited marketing means. Knowing this, Catapult PR carries out the groundwork for them. It commissions surveys of British consumers across the UK, to then explain their viewpoints to visitor attractions and tourism destinations, accommodation providers and even castles!
The importance of tourism and heritage marketing insight
Knowing what the tourism PR and heritage PR customer wants to see and hear, Catapult PR can then craft PR campaigns and online content that work. These campaigns can also align themselves with the messaging that target visitors appreciate.
Previous surveys commissioned by Catapult PR can be found at the download section of our website. The great news is that new insight will shortly to available.
Tourism and travel podcasts
Backing all of this are Catapult PR’s travel and tourism podcasts, hosted on the Poodling Around show. These are becoming ever more popular and adding new value for Catapult PR clients, along with visitor attractions and experiences that the Catapult travel PR and tourism PR team find personally interesting.
Reducing the risk of appointing a PR agency
All of this insight, plus the PR and copywriting and content creation skills that can bring it to life, were once again poured into the latest award-winning tourism PR campaign. Trusting a PR agency can be hard so awards are a means of benchmarking where the agency sits in the PR pecking order. They also provide reassurance. In each case, independent adjudicators – awards judges – have analysed our agency’s work and viewed it as outstanding.
With 69 instances of judges having done this, for tourism PR campaigns, insurance PR campaigns and more, there is much endorsement of Catapult PR’s expertise out there. That vastly reduces the risk of taking our PR agency on and handing us a brief.
So, with all of this endorsement behind our work, and accolades year after year, isn’t it time you allowed Catapult PR to bring your visitor attraction’s marketing to life? Isn’t it time you tapped into our tourism PR expertise?
Why not call us today, on 0333 2424062, or email jane@catapultpr.co.uk?
