May 28th, 2025
Award-winning Agency Provides A Week of Marketing Inspiration
Sometimes, every business needs marketing inspiration, because self-promotion can take a backseat. Running a business, whether it’s a small boutique firm, a growing SME, or a large operation, means juggling a thousand things at once. That’s why Jane Hunt, Managing Director of Catapult PR and winner of 68 top PR and content awards, has created a series of seven short, insightful YouTube videos – one for every day of the week.
Background to our marketing inspiration videos
Each marketing tips-led video is tailored to spark fresh thinking and energise your approach to marketing, whether you’re in professional services, veterinary care, retail, tourism and travel, heritage, insurance, financial services or the pet trade.
These videos are just a few minutes long, but they’re bursting with big ideas and can whet the appetite for more. We won’t give too much away, but here’s a teaser of what you’ll discover when you tune in – day by day. Refer to our graphic to find the relevant links for each video.
Colorful Modern Business Chronology Timeline Infographic
Media Monday: Earned Media, Endless Impact
Start your week with the power of publicity. In Media Monday, Jane explains how regular media coverage, be it in print, online, or broadcast, builds trust, awareness and even backlinks to boost your SEO. Whether you’re a solicitor, a holiday cottage owner or a pet product retailer, being seen in the media could be the game-changer you didn’t know you needed.
Tough Love Tuesday: It’s Time to Face Your Blog
In this video, Jane delivers a no-nonsense challenge as her marketing inspiration. Is your website’s blog or news area working hard enough? Could it be the magnet that draws in potential customers and warms up leads? If not, she offers some seriously sharp tips to start turning it around today.
Work-It Wednesday: Repurpose Like a Pro
Forget the stress of creating new content from scratch. Work-It Wednesday introduces the concept of becoming a “Great British Re-sowing Bee” – reusing and repackaging your existing assets to reach new audiences across multiple platforms. From case studies to FAQs, learn how to breathe new life into what you already have.
Thought Leadership Thursday: Become the Expert
No matter your sector, you have expert knowledge that could become your biggest marketing asset. On Thought Leadership Thursday, Jane shows you how to harness this expertise and turn it into powerful opinion pieces, articles, award entries, and speaking opportunities that position you as a thought leader and go-to expert.
Focused Friday: Niche is Nice
This Catapult PR video urges you to stop trying to be everything to everyone. Instead, Focused Friday champions the power of niche marketing. By narrowing your focus, you can sharpen your message, attract the right customers, and boost your ROI. If you’re in a competitive sector like financial services or retail, this approach, and little bit of marketing inspiration, can help you stand out from the crowd.
Sizzling Saturday: The Big Idea
Creativity isn’t just for the arts; it’s a cornerstone of successful marketing. On Sizzling Saturday, Jane explores how the right creative concept can catapult your campaign into the spotlight, even on a limited budget. Award-winning ideas aren’t reserved for big brands – they’re available to any business willing to think differently and take on some marketing inspiration.
Storytelling Sunday: Make Them Feel Something
Wrap up your week with the emotional power of storytelling. In this video, Jane explains why facts tell, but stories sell. Learn how to give your brand a voice and connect with audiences through compelling narratives that make your business memorable and human.
These bite-sized marketing inspiration videos are your daily dose of marketing motivation – simple, inspiring, and incredibly actionable. Whether you’re a lone entrepreneur, a dynamic team of five, or a busy marketing department, there’s something in this series for everyone.
So why not set aside just five minutes a day this week and see how a little marketing inspiration can go a long way? The videos are perfect for all size of SME, whether you need marketing inspiration for your professional services firm, veterinary clinic, insurance brokerage or insurer business, retail outlet, pet trade brand, tourism or travel experience or heritage visitor attraction or stately home/historic or literary house.
