April 4th, 2025
Tourism and Travel PR Agency Given ‘Big Hitter’ Credentials Boost
Catapult PR’s tourism PR and travel PR agency credentials have received some brilliant third-party endorsement, having just scooped the PR Moment Award North for Culture, Media, Sport & Travel Marketing Communications Campaign of the Year. The fact this was a heritage sector PR campaign is even more satisfying.
These are core sectors for Lancashire and Cumbrian-based Catapult PR, based in Poulton-le-Fylde, Blackpool and Carlisle, so to win another major accolade for our tourism PR and travel PR agency team is incredible. Whilst we are equally successful in creating campaigns in several other sectors, it’s always nice to bring one home for our travel and tourism PR agency work.
Our focus on heritage PR and heritage visitor attractions is also unswerving, despite it being hard to convince historic homes and gardens, and others in this sector, that not all travel PR agencies are the same.
The importance of return on investment (ROI) in travel, tourism and heritage PR
Even when we demonstrate the incredible returns on investment achieved for other clients, heritage attractions are often reticent to try to push for more results. Sometimes, in fact very often, they are paying a marketing agency but getting very little in return.
What we tend to find is that agencies have one push or story in them and can generate one or two articles. They typically struggle to do what we find absolutely necessary – keeping the media and online conversation going week after week, so the DRIP methodology of marketing is followed. Out of sight is out of mind for a visitor attraction, so to be satisfied with one decent bit of exposure is not going to cut it for the visitor numbers.
Here, we feel that many agencies lose sight of the commercial return that their clients should be getting. In this case, that is footfall and people through the gate. To do that, you need to be top-of-mind continually and that takes ideas. We have always seen ideas as a key generator of bottom-line benefit for clients, rather than viewing PR simply as reputation building with no tangible ROI derivable from it.
Further boost to travel PR agency credentials
As we had to take on the very best campaigns from across the North, including Wales and Scotland, it’s a huge coup to emerge with even stronger travel PR agency credentials as a result of this win. All of these judges, across all of the years in which we have been winning tourism PR and travel PR and content awards can’t be wrong!
It is to be hoped that the PR Moment Awards judges’ comments will help to convince more visitor attractions, particularly heritage-based ones, that low-grade results do not have to be expected. Injecting ideas and creativity into a campaign and then, most importantly, passionately delivering the strategy and creative, is a way to revitalise the marketing performance of many historic houses (stately homes and gardens), museums and other visitor attractions in the sector.
As the judges said: “This campaign highlights what can be done with a small budget, massive creativity and determination to meet client objectives. Up there with the big hitters.”
The big hitters in this category, who Catapult PR came up against with its tourism PR campaign for a Cumbrian client, included Alton Towers!
Visitor attraction PR, content and marketing offer extended
The PR Moment Award makes it 68 awards in the Catapult PR trophy cabinet, with the travel PR haul for the agency now totalling 38 of these.
Our efforts to reach out to more visitor attractions were highly focused at the start of the year, with a bespoke visitor attraction leaflet produced for this purpose.
That travel and tourism PR-focused leaflet carried a special 10% discount, which expired on February 28. To help spread the joy relating to our recent success, we’ve decided to extend that visitor attractions PR and content fees discount until the end of May 2025. The code CPR10MOMENT should be quoted, if using this extended offer.
Managing director, Jane Hunt, says, “We are thrilled to have received this PR Moment Award endorsement of our 2024 campaign for a Cumbrian client for whom we have created winning travel and tourism PR campaign after winning travel and tourism PR campaign. Consistently coming up with creative ideas and on-point strategy has been the key and we hope to continue our success this year.
“If you are a historic house, stately home or garden, museum, visitor attraction or a destination or accommodation that also wants to attract footfall or bookings, you really should speak to us. You don’t have to be in Lancashire or Cumbria, as we have clients located as far apart as Northumberland and Cyprus.
“We are highly creative and are most definitely serial award-winners, but we are also very humble, very human and very hardworking. We also charge extremely affordable fees, even before any discount is applied.”
To arrange to talk to Jane about your travel or tourism PR brief, or your heritage or more generic visitor attraction, please email jane@catapultpr.co.uk
