The insurance industry trade publication, Insurance Times, this week published an article under a title that put a skip in my step. It read, ‘Insurance sector must tap into ‘powerful tool’ of PR to repair reputation.’ I put two and…
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I’m about to start an interesting project involving writing scripts for video clips that will de-mystify various financial services products, as well as preparing copy for a monthly lifestyle magazine that will run a personal finance column. While this…
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An agency, which apparently considers it a competitor, has come to my attention recently, only because it is telling people facts about Catapult that aren’t true, including the fact that Catapult “only deals with very small, local clients”. …
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Earlier this week, whilst at a new business meeting and sipping contentedly from a Blackburn Rovers mug, (which was really against my religion, but I needed to down a coffee to warm the cockles), I was asked whether I…
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Cars, homes, pets, motorcycles, weddings, travel, yacht crews, expats in need of medical treatment, emergency breakdown, home emergencies and farms … what’s the common denominator? If you can’t guess, it’s the fact that I have handled PR campaigns for the…
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