If you’ve got your business head on ready to hit the ground running in 2015, you’ve probably made some New Year resolutions as to how to go about achieving growth, generating sales, increasing engagement or enhancing your reputation. Here are…
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When you devise a marketing strategy, there’s always some element of risk and gut-feel in it and that’s just as true of the marketing strategies that you devise for your own business, as well as those of clients. Today, I…
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One of the things that has started to shine through in my career-based book is that I don’t do boring! The high profile PR events I have concocted may slip from my memory from time to time, but all…
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