Posts Tagged ‘newsletter writing’

 

March 26th, 2021

Why Copywriting is a Hat We Increasingly Wear »

For Wear a Hat Day (26 March, 2021), I started thinking about the hats we wear here – PR and media relations on the one hand and content and copywriting on the other. This month, the latter has become 50% […]


March 22nd, 2020

The Value of Web Content: Muse on the British Museum’s Example »

Hello, site visiters! You may recall that, just a week ago, as the UK was just starting to really feel the impacts of the coronavirus pandemic, that I wrote a blog urging businesses to up their game when it comes […]


April 13th, 2017

All Very Final! »

The final frontier, the final outpost, final proofs, the finals … that sums up a lot of what’s been happening at Base Catapult over the last six weeks, as we’ve built on all the success of 2016 and gone even […]


Content is King

November 13th, 2014

Content is King »

Content is king, or so they say.  Google and other search engines feed off it and drive those using their keywords cleverly (without abusing Google’s good will) up the rankings.  But there are only so many times you can keep […]


Copy Me In

April 18th, 2013

Copy Me In »

  I’ve been working on a lot of copywriting today. Copywriting is something that sometimes gets overlooked in the greater scheme of what goes on here.  In the course of one day, however, I’ve written copy for a client’s website, […]


Blog On: The Power of Words To Build Or Destroy An Image

December 16th, 2012

Blog On: The Power of Words To Build Or Destroy An Image »

Never underestimate the power of words.  Just a few of them can completely destroy a mood and decimate beautiful situations.  Conversely, the right words at the right time can stay lodged in the mind for a long time, creating a […]