For Wear a Hat Day (26 March, 2021), I started thinking about the hats we wear here – PR and media relations on the one hand and content and copywriting on the other. This month, the latter has become 50%…
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Hello, site visiters! You may recall that, just a week ago, as the UK was just starting to really feel the impacts of the coronavirus pandemic, that I wrote a blog urging businesses to up their game when it comes…
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The final frontier, the final outpost, final proofs, the finals … that sums up a lot of what’s been happening at Base Catapult over the last six weeks, as we’ve built on all the success of 2016 and gone even…
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Content is king, or so they say. Google and other search engines feed off it and drive those using their keywords cleverly (without abusing Google’s good will) up the rankings. But there are only so many times you can keep…
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I’ve been working on a lot of copywriting today. Copywriting is something that sometimes gets overlooked in the greater scheme of what goes on here. In the course of one day, however, I’ve written copy for a client’s website,…
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Never underestimate the power of words. Just a few of them can completely destroy a mood and decimate beautiful situations. Conversely, the right words at the right time can stay lodged in the mind for a long time, creating a…
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