As the beautiful sound of willow upon ball emerges from a long, cold winter and nets are erected and pavilions cleaned once more, Catapult PR is urging companies sponsoring county cricket teams in the 2013 season to make sure they…
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Yesterday was such a good day that it didn’t feel like work at all and it was one of those days when I understood why people sometimes say that they would like my job in PR. I arrived in…
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An agency, which apparently considers it a competitor, has come to my attention recently, only because it is telling people facts about Catapult that aren’t true, including the fact that Catapult “only deals with very small, local clients”. …
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I have spent some time over the last few days producing press materials specifically targeted at dog owners and dog magazines, the theme of my children’s first detective book being decidedly doggy. This is a market that I’ve…
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My views on how to pitch sponsorship were completely vindicated this week, when a client told me there was ‘nothing that leapt out’ at him from an off-the-shelf sponsorship proposal (not mine, I hasten to add!). I call it…
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One of the things that has started to shine through in my career-based book is that I don’t do boring! The high profile PR events I have concocted may slip from my memory from time to time, but all…
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Earlier this week, whilst at a new business meeting and sipping contentedly from a Blackburn Rovers mug, (which was really against my religion, but I needed to down a coffee to warm the cockles), I was asked whether I…
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Fantasy moments created by football and footballers – is there anything quite like it? The thrill of it being a game of two halves, with ups and downs, trials and tribulations and the sheer pleasure that arises when you pull…
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I may already feel 8 years older than I did before Christmas, but if there’s one thing to put a spring in the step it’s media coverage – just one sight of a clipping can roll away the years! …
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Too many companies, initiatives and organisations are taking part in a ‘sponsored silence’ as they head into 2013, playing their cards close to their chest and not making their target audiences aware of the good work they are doing, or…
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