One of Lancashire-based Catapult PR’s many PR awards was earned for ‘Best Use of Research’, which may sound odd to people outside the profession, because why should a PR person be involved with research? The answer can be summed up…
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I have just been approached by a Football in the Community Trust, which has asked whether it is eligible to apply for the free PR support, to a total of £600, on offer from Catapult PR. The answer is ‘yes’,…
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Been focusing on what I would like to see in my stockings tomorrow and have come up with the following wish list for Santa: 1) An insurance company or direct insurer. 2) A building society. 3) A visitor…
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PR is all about creativity – or should I say that successful PR should be all about creativity. On that basis, it is advisable to be an admirer of creativity in all its forms, which is why I have…
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“And so this is Christmas .. and what have you done?” Well, apart from changing colour, I’ve done enough to not hate hearing this song for probably the first year ever! 2012 has been a fantastic year for both myself…
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New Year is just around the corner and I’ve already got a number of resolutions sorted out, but I’ve decided to also go back to one that I had in 2010, which was to make sure I went to as…
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I recently sat in a talk given at a business lunch which was on the theme of successful selling – interesting enough, but the main point that I picked up on was the fact that the speaker started talking…
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I’m a really big fan of using my contacts to help other people out, when I can, and today was a perfect example of this. Knowing that someone’s Japanese wife really wants some translation work, I mentioned it to two…
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Never underestimate the power of words. Just a few of them can completely destroy a mood and decimate beautiful situations. Conversely, the right words at the right time can stay lodged in the mind for a long time, creating a…
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There’s a misconception about Catapult, which I detect sometimes when the wind is blowing in the right direction, and that is that Catapult only does ‘pretty’ – soft, cosy, warm products and exciting travel promotion. That couldn’t be further…
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