Content is king, or so they say. Google and other search engines feed off it and drive those using their keywords cleverly (without abusing Google’s good will) up the rankings. But there are only so many times you can keep…
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I was at a client meeting earlier this week and the topic of LinkedIn cropped up. I attend this meeting with the client’s advertising agency and was a little surprised to hear the words, ‘You won’t get any advantage from…
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This has been a brilliant week on all fronts, but it’s actually just been a prelude to a major change, which will begin as from Tuesday. I was told to make a note of Gandhi’s “Be the change that you…
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I love it when PR is about fun ideas and interacting with target audiences and two ideas are buzzing around the stratosphere right now! One is a Christmas Whodunit, which has been devised to encourage prospective diners to explore festive…
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I’m going to have absolutely no excuse for not doing my Christmas shopping this year – in fact, I shall probably have more contact with top-flight retail outlets than I’ve had since living in the Tara Kensington back in the…
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It’s been a tiring, but very uplifting few days – well few weeks actually. I suppose it started with a very draining, but very fruitful trip to the Frankfurt Book Fair, where I caught up with old friends from Bologna…
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This has been an interesting few weeks – to say the least! The first thing to probably report is a change of scene. I’ve been spending quite a lot of time around the Manchester area of late, trying to put…
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This has been an interesting week. It’s opened up an opportunity that I would dearly love – but that’s not my decision – and also seen Catapult reaping the rewards of new business activity conducted after the summer holidays. I’ve…
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On Monday October 20, Jane Hunt, managing director of multi award-winning Catapult PR and the CIPR Excellence Awards ‘Best Freelance PR Practitioner’ in Britain in 2012, will be delivering a Masterclass at the University of Lincoln called ‘The Role and…
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This weekend – well tomorrow anyway – I will be working on a PR strategy document and executive summary for a campaign that is destined to reach right to the heart of British politics and community and which has support…
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Catapult PR will be launching some new products in the coming weeks, so keep an eye on our website for further details. We will be launching: – a new Twitter marketing package – a new fixed-price one-off press…
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Lancashire PR and marketing agency, Catapult PR, is offering a specially-priced Twitter marketing package for Autumn 2014, comprising an initial review of existing arrangements and benchmarking, Twitter strategy going forward and on-going management of a Twitter account and tweeting strategy….
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